Christ, I'm either totally prescient or I really need to set myself up as a political consultant as soon as possible. About 2 years ago I had a conversation with someone who will remain nameless for the time being and said the key message in what we should have in a slogan was "for a change" and I sent the below in a mail (which I still have a copy of) as a follow up showing how the language should be used and progressively shortened as that time went on to build resonance over time. So, the first part was to be used 6 months out, the second 3 months, and the last one in the campaign itself.
- Just thought I'd remind you of my catchy slogan for the general. Of course, if it's catchy enough you really shouldn't need reminding!
"Isn't it time it was your choice for a change?"
"Time it was your choice for a change?"
"Your choice for a change."
Fact is that without FG there will be no change in government. It has the added advantage that you can shorten it for use in different contexts. And it is also very applicable to the issues that are driving rip-off and so on in that we lack real choice in sourcing services. -
Now have a look see at the picture from FG launch event for the Ard Fheis. Here if you have an IT subs.
I'm just hoping that FG didn't go and pay some crowd of consultants actual cash money to come up with a slogan that I actually gave them just under 2 years ago.
There again the slogan is that obvious in many ways that it could have come from anywhere, hence my thoughts about my prescient. I'm going to have to do the lotto this weekend. Oh, and tomorrow the Swallows shall slay the Dragons. Yatta!
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